Digital publishing news and views from the Firsty Group
Browsing the "Commentary" Category
2020 Vision
February 19th, 2020 | by FirstyNews
A look back on last year in publishing and what might be coming down the line .... Read More
Selling direct in academia
June 27th, 2017 | by FirstyNews
It has been a turbulent few years in some parts of the academic sector, but the publisher... Read More
What ‘relevant and valuable content’ means for your brand and customers by Alison Jones
June 27th, 2017 | by FirstyNews
‘Marketing is no longer about the stuff you make, but about the stories you tell.’ – Seth... Read More
How good UX design can improve conversion rates by Darin Brockman
June 27th, 2017 | by FirstyNews
In the web development business, we often talk about UX Design. Recently I’ve had clients looking somewhat... Read More
Suzanne Collier asks can digital skills improve your earning potential?
June 27th, 2017 | by FirstyNews
‘Let’s say you were asked, ‘During a usual week, what percentage of your time is taken up... Read More
Top 10 marketing tips for maximising direct to consumer sales
June 27th, 2017 | by FirstyNews
Direct to consumer (D2C) sales have become an integral and increasingly important part of publishers’ sales strategies... Read More