Digital publishing news and views from the Firsty Group
Browsing the "Commentary" Category
Bradt thriving off the beaten track
May 11th, 2017 | by FirstyNews
North Korea, Iran, Uzbekistan, Sierra Leone—they are not destinations on many holiday-makers’ wishlists, but they have been... Read More
How understanding and segmenting your audience can help you create compelling content by Alison Jones
May 11th, 2017 | by FirstyNews
I began this series with the CIM’s helpful definition of content marketing—the marketing and business process for... Read More
One World, two Bookers
April 7th, 2017 | by FirstyNews
To win one Man Booker Prize can be the high point of any literary publisher’s career—but to... Read More
Suzanne Collier on surviving the fallout from book fairs
April 7th, 2017 | by FirstyNews
How do you survive the fallout from a book fair? At this time of year, you may... Read More
Creating content that speaks to your audience by Alison Jones
April 7th, 2017 | by FirstyNews
In my last article, I shared with you a working definition of content marketing—‘the marketing and business... Read More
When the virtual becomes reality by Darin Brockman
April 7th, 2017 | by FirstyNews
For those of you who have had their heads in the sand for the last 12 months Virtual... Read More