Digital publishing news and views from the Firsty Group
Browsing the "Alison Jones" Tag
What ‘relevant and valuable content’ means for your brand and customers by Alison Jones
June 27th, 2017 | by FirstyNews
‘Marketing is no longer about the stuff you make, but about the stories you tell.’ – Seth... Read More
How understanding and segmenting your audience can help you create compelling content by Alison Jones
May 11th, 2017 | by FirstyNews
I began this series with the CIM’s helpful definition of content marketing—the marketing and business process for... Read More
Creating content that speaks to your audience by Alison Jones
April 7th, 2017 | by FirstyNews
In my last article, I shared with you a working definition of content marketing—‘the marketing and business... Read More
Effective content for your website by Alison Jones.
February 26th, 2017 | by FirstyNews
In pretty much every business today, creating content has become a core part of operations. ‘We’re all... Read More